FAQ
Find answers about how we work and about the five services we offer.
House of Leads
A B2B lead is a company that has shown interest in your product or service — typically through a contact, a conversation or a specific enquiry. The difference between a lead and a customer is that the lead hasn’t yet said yes to a deal. At House of Leads we work specifically with qualified leads: companies where we’ve confirmed both the need and access to the decision-maker before we book the meeting.
There are three main channels: outbound appointment setting (we call and write to qualified decision-makers), inbound content (SEO and content that draws buyers in on their own) and relationship-based LinkedIn outreach. Each channel has its strengths. Outbound is fast and controllable, but needs a dedicated team. Inbound is long-term and cheap over time. LinkedIn sits in between — relationship-based and personal, yet scalable. House of Leads typically combines two or three of the channels to fill your pipeline reliably.
A prospect is a company that fits your ideal customer profile but hasn’t been contacted yet. A lead is a prospect that has shown interest — for example by replying to an email or asking for more info. A booked meeting is a lead where we’ve confirmed a calendar slot with the decision-maker. The difference is the level of qualification: prospects are volume, leads are interest, meetings are commitment.
Realistically: 2–3 weeks from your first conversation with us to the first meeting in your calendar. The first month goes on onboarding — we get to know your ideal customer, your offer and your tone. After that we call and write on an ongoing basis. The pipeline grows month by month. Most clients see a steady number of qualified meetings from month 2–3 onwards.
We don’t work from scripts and volume, but from preparation and conversation. Our Strategic Storytellers are dedicated to you and represent your brand as equals.
We tailor packages to the scope of the task – typically a combination of a start-up phase and a monthly subscription. We always go through the price openly before we begin.
A typical engagement can start 2–3 weeks after the first conversation. That leaves time for onboarding, preparing materials and finding the right team for the job.
We mainly work with B2B companies in Denmark – from SMEs to larger organisations. What our clients share is a complex sales cycle where relationships matter.
Booked meetings are the first KPI, but we also measure meeting quality, pipeline value and – where it makes sense – closed deals. You get regular reporting.
Service
Get meetings with decision-makers – without scripts or volume.
Telemarketing is broad — it covers everything from selling products over the phone to survey work. Appointment setting is a specific sub-discipline: we get the meeting into your calendar, but we don’t close the sale. Your own salespeople do that. That’s the difference between volume-based cold calling and qualification-based pipeline building.
No. Our appointment setters are Strategic Storytellers — they practise conversation as a discipline, not by reciting scripts. Every call is personal and context-aware, because the question ‘is this relevant for you?’ can only be asked sincerely.
It depends on your segment and ideal customer profile. In most B2B segments we see 8–15 qualified meetings per month per full-time person on your account, from month 2 onwards. We set the expectation together with you in the strategy phase.
Service
Growth through LinkedIn dialogue – not spam DMs.
CoCREATOR is our LinkedIn-based lead generation approach. We use LinkedIn as a relationship platform, not a spam channel. That means handwritten messages, personal research on the recipient and a focus on conversation over pitch. The result is fewer contacts but higher conversion to meetings.
No. Automation on LinkedIn goes against the platform’s rules and harms both your personal brand and your company’s in the long run. We write every message manually, based on real research on the recipient. It scales more slowly — but it works.
Sales Navigator is a tool — we use it ourselves. CoCREATOR is a method and a team. The tool finds contacts; the method decides how we talk to them. It’s the difference between having a car and knowing where you’re heading.
Service
A CRM you actually use – from day one.
It depends on your scenario. For start-ups and smaller teams: Pipedrive or HubSpot’s free tier. For mid-market companies with marketing-automation needs: HubSpot or Salesforce. For Danish-focused SMEs: Lime or Webcrm. We never recommend anything before we’ve understood your pipeline complexity and budget.
A typical SME implementation takes 2–4 weeks from choosing the system to completed training. The adoption phase (the first 30–60 days while usage settles) is the most important — and the one where most implementations go wrong without coaching.
Not necessarily. Often the problem isn’t the system, but the set-up and adoption. We’re happy to audit your existing CRM first — in half of cases we recommend reconfiguring and training, not switching.
Service
We turn your sales effort into revenue.
Sales development is about making the sales engine more effective. It covers processes (how a lead moves from first contact to closed deal), tools (CRM, automation), skills (training salespeople) and measurement (KPIs that actually drive behaviour). It isn’t sales training in isolation — it’s the whole system.
When you recognise one or more of these: a low lead conversion rate, inconsistent processes across your salespeople, a CRM that isn’t used consistently, or flat growth even though the pipeline is full. Outside experts bring perspective and benchmark data that in-house teams rarely have.
We set targets with you from the start: typically pipeline conversion, average deal size, sales-cycle length and CRM adoption rate. We measure monthly and adjust the process based on data, not gut feeling.
Service
Make decisions based on the market – not guesswork.
Typically four core elements: competitor mapping (who the players are, what they do well and badly), customer segmentation (who the buyers are, what they value), market size (how big the field is, how it’s growing) and pricing benchmark (what price level is accepted). We tailor the scope to what you need the analysis for.
A typical B2B market analysis runs 4–8 weeks from start to delivered report. Speed depends on scope and access to interviewees. We give a concrete time estimate after the scoping conversation.
We go in depth on B2B segments — typically 8–15 in-depth conversations with decision-makers, not 1,000-respondent panels. That means we get qualitative insight into the buying process and motivation, not just statistical trends. We’re happy to add quantitative data, but the core is the in-depth interview.