B2B Appointments · Aarhus · Since 2018
More meetings with the right decision-makers.
A dedicated team of appointment setters calls and writes on behalf of your brand – no scripts, no spam. You spend your time where it drives revenue.
Chase less. Meet more. Sell more.
Services
B2B services: meetings, sales development, lead generation
Each service is built around one specific goal – from first conversation to closed deal.
MEETINGS
B2B telemarketing & appointments
Get meetings with decision-makers – without scripts or volume.
CoCREATOR — LinkedIn lead generation
Growth through LinkedIn conversations – not spammy DMs.
SYSTEM
CRM system
A CRM you’ll actually use – from day one.
STRATEGY
Sales development
We turn sales effort into revenue.
ANALYSIS
Market analysis
Base decisions on the market – not guesswork.
TEAM
“Selling takes more than a salesperson. It takes trust, relationships and real contact. When we call, it's your brand, your voice, your story.”
Thomas Hansen
Head of Collaborations & Partner
How it works
How your collaboration with House of Leads starts
Three weeks from first conversation to first meeting in your calendar.
Strategy call
We get to know your ideal customer, your tone of voice and what you sell.
Onboarding
Together we build materials, lists and scripts. 2–3 weeks.
Booked meetings
Your dedicated team calls and writes. Meetings land straight in your calendar.
Client case · SMV Denmark
We made the newsletter a conversation.
SMVDanmark wanted to get closer to its members – but they are fully focused on operations, customers and daily challenges. We built a strategic outreach programme that made better insurance cover, lower prices and greater security concrete and relevant. Telemarketing between equals, not sales pressure.
Why it works
“
Henrik Rasmussen, CEO — conversation as discipline
We believe the best leads emerge in conversation – when strategy, curiosity and craft meet at eye level.
Henrik Rasmussen – CEO & Partner, House of Leads
FAQ
Your questions about B2B appointment setting
What is a B2B lead?
A B2B lead is a company that has shown interest in your product or service — typically through a contact, a conversation or a specific enquiry. The difference between a lead and a customer is that the lead hasn’t yet said yes to a deal. At House of Leads we work specifically with qualified leads: companies where we’ve confirmed both the need and access to the decision-maker before we book the meeting.
How do you get more B2B leads in Denmark?
There are three main channels: outbound appointment setting (we call and write to qualified decision-makers), inbound content (SEO and content that draws buyers in on their own), and relationship-based LinkedIn outreach. Each channel has its strengths. Outbound is fast and controllable, but needs a dedicated team. Inbound is long-term and cheap over time. LinkedIn sits in between — relationship-based and personal, yet scalable. House of Leads typically combines two or three channels to fill the pipeline reliably.
Leads, prospects and booked meetings: what's the difference?
A prospect is a company that fits your ideal customer profile but hasn’t been contacted yet. A lead is a prospect that has shown interest — for example by replying to an email or asking for more information. A booked meeting is a lead where we’ve confirmed a calendar appointment with the decision-maker. The difference is the level of qualification: prospects are volume, leads are interest, meetings are commitment.
How long does it take to build a B2B pipeline?
Realistically: 2–3 weeks from your first conversation with us to your first meeting in your calendar. The first month goes on onboarding — we get to know your ideal customer, your offer and your tone. After that we call and write continuously. The pipeline grows month by month. Most clients see a steady number of qualified meetings from month 2–3 onwards.
What makes House of Leads different from an ordinary call centre?
We don’t work from scripts and volume, but from preparation and conversation. Our Strategic Storytellers are dedicated to you and represent your brand person to person.
How is your pricing structured?
We tailor each engagement to the scope of the task – typically a combination of a start-up phase and a monthly subscription. We always go through the pricing openly before we begin.
How quickly can we get started?
A typical engagement can start 2–3 weeks after the first conversation. That leaves time for onboarding, preparing materials and finding the right team for the job.
Which industries do you work with?
We work mainly with B2B companies in Denmark – from SMEs to larger organisations. What our clients share is a complex sales cycle where relationships matter.
How do you measure success?
Booked meetings are the first KPI, but we also measure meeting quality, pipeline value and – where it makes sense – closed deals. You receive regular reporting.
Next step
Ready for the meetings that move your pipeline?
20 minutes. No obligation. We’ll say honestly if we’re the right match.
Or call us: +45 51 23 50 52