Strategic appointment setting for a specialist B2B player with long sales cycles.
Meetings
Duration
4 months
Project type
Appointment setting and structured outreach
Project lead
Henrik Rasmussen
CEO & Partner
12
Meetings booked/mo.
34%
Conversion rate
DKK 2.4m
Pipeline value
The client
HH Elite is a specialised B2B player selling to decision-makers in an industry with long sales processes and complex decisions.
Industry: Sport & performance
The challenge
HH Elite needed to open doors with decision-makers in a market with long sales cycles. The in-house salespeople spent too much time on prospecting and too little time on actually closing.
Our solution
We built a qualified outreach engine that puts dialogue before volume. Two dedicated Storytellers called and wrote on behalf of the brand, working closely with HH Elite’s sales manager.
The result
12
Meetings booked/mo.
34%
Conversion rate
DKK 2.4m
Pipeline value
House of Leads understands our market and speaks our language. Meetings are qualified, and our salespeople spend time where they add value.