Service · Market analysis
B2B market analysis — make decisions based on data
Insight into market, competitors and buyers. Decision basis, not guesswork.
The approach
How we solve it
Strategic decisions about new markets, products or positioning are often made on gut feeling alone. Decision-makers hold well-informed views, but rarely have the data that makes choices robust — and when an analysis does exist, it’s often 80 pages of statistics without any direction.
We deliver the data-driven foundation: competitor landscape, customer segmentation, pricing-model benchmarks and market size. We favour in-depth qualitative interviews — typically 8–15 conversations with decision-makers in your segment — over superficial 1,000-respondent panels.
It’s not about producing the report, but about translating the findings into concrete strategic choices. Every analysis is delivered with an executive summary and a workshop where, together with your leadership, we link the insights to priorities and next steps.
Our approach
How we do it
01
Scope
Together we set the questions the analysis should answer — and what you’ll use the answer for.
02
Desk research
Market data, competitor mapping and desk research make up the quantitative foundation.
03
Field interviews
8–15 in-depth interviews with buyers or experts in the segment — by experienced Storytellers.
04
Analysis
We synthesise findings into actionable insights and strategic directions.
05
Report and workshop
The report plus a 2-hour workshop with your leadership team, so the insights turn into decisions.
What you get
What you get from market analysis
Competitor landscape mapped and benchmarked
Customer segmentation by motivation
Price benchmarking across the market
Management-ready executive summary
Strategic workshop included
FAQ
Questions about market analysis
What does a B2B market analysis include?
Typically four core elements: competitor mapping (who the players are, what they do well and badly), customer segmentation (who the buyers are, what they value), market size (how big the field is, how it’s growing), and pricing-model benchmarking (what price level the market accepts). We tailor the scope to what you need the analysis for.
How long does an analysis take?
A typical B2B market analysis runs 4–8 weeks from start to delivered report. Timing depends on scope and access to interviewees. We give a concrete time estimate after the scoping conversation.
How do your analyses differ from, say, Gallup or YouGov?
We go deep in B2B segments — typically 8–15 in-depth conversations with decision-makers, not 1,000-respondent panels. That gives us qualitative insight into buying processes and motivation, not just statistical trends. We’re happy to supplement with quantitative data, but the core is the in-depth interview.
Next step
Ready for meetings that move your pipeline?
20 minutes. No obligation. We’ll say honestly if we’re the right match.
Or call us: +45 51 23 50 52